Optimal Retail Order Fulfi
نویسنده
چکیده
In this paper, we develop a linear optimization model for minimal cost fulfillment of goods in a business to customer (B2C) scenario. In particular, we focus on an Internet enabled retailer (e-tailer) fulfilling the orders received through the Web. We formulate and solve the least cost optimization problem to determine the best choice among the following three options: dedicated fulfillment, outsourcing the fulfillment to a third party or supplier drop shipping the items to the customer. We solve this complex optimization problem using ILOG OPL Studio and determine the least cost option.
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